If you were anticipating a Part II of the diatribe on TV commercials, you were correct, as usual.

Remember “shock and awe?”

Well, some of this month’s contributions to the advertising world on screen seem to be featuring shock and awe.

For instance, there’s the woman, presumed to be his wife, who sarcastically inquires of her husband whether he intends to eventually mow the grass.

She no sooner gets the words out of her mouth than, through the window, we see a bolt of lightning come crashing out of the sky and incinerate the lawnmower that was waiting on the lawn.

Now that’s shock. In our easy chairs at home we literally quake.

In the awe category is the man who says to his Siri contraption “Smart speaker, play the jazz music playlist.”

And a voice, presumably from the contraption, says, “Internet is down.”

More loudly, he iterates his demand. Play the jazz music.

Equally patiently, the voice repeats that the internet is down.

Finally, screaming, he throws the device across the room.

And another voice, an authoritative commercial voice, says, “Your house is only as good as your internet.”

And that is awe, however you want to interpret the word awe. (As in, for instance, “What a shame, poor baby.”)

Some really elaborate new commercials include Progressive on Ice, which is a real ice show production number. About insurance.

Then there is dancing around the pain, which is supposed to keep you from missing sleep because of pain.

Then there’s more dancing, on a treadmill in a fitness center. That one seems to be more ridiculous than anything I’ve seen in a long time.

The funniest one I’ve seen is among all the H-E-B commercials that feature the charming president of the company, Scott McClelland.

He’s made up a variety of sushi recipes and doled them out to the Texans quarterback and wide receiver.

What do they do with them, besides eat them?

They plan game plays, of course, moving them around the gridiron. Beautiful!

The people who sell Geico insurance are asking us to vote for our favorite commercial.

They involve human people, woodchucks, raccoons and Pinocchio, whose nose grows longer as he prevaricates.

Vote for the favorite? No, vote to have them all eliminated. Quickly.

For an additional silly one, I add the commercial that explains that toilet tissue is not a soft robe or a bouncy castle. That’s pure dumbness.

Lastly is the lady who leaves the house and commutes all over the place by land and sea, finally returning home, where her male companion asks her why she does all the traveling when she is working at home.

I don’t have an answer to that one either. Maybe you do.

Cathy Gillentine is a Daily News columnist. She may be reached at cathy.gillentine@comcast.net.

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(3) comments

Bailey Jones

I enjoy the GEICO commercials. Not enough to buy their product, but enough not to mute the TV when they come on.

Carlos Ponce

There are very few commercials I like to watch. I find the woodchuck commercial amusing. But I really dislike the commercial where the background music is annoying like someone screaming while trying to sing or singing some nonsense syllables sounding like an indecipherable foreign language. I love Do-Wop music but this modern stuff is ridiculous and annoying.

I like the commercial where a father encounters a young man climbing into his daughter's bedroom. However, if this was a Texas dad he would have a shotgun waiting for the lad, not a cellphone.

Jose' Boix

It may be interesting for Cathy to write another column regarding the many esoteric commercials end without a clear concept of what it was promoting. I wonder what is the audience these highly paid marketing professionals are targeting. Just my thoughts.

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