For several years I’ve taped the annual Super Bowl game, not because I’m a football fan, which I’m not, but because of the commercials.
For several of those years, I’ve watched and noted those expensive ads and done reviews of them. And mostly, nobody cared.
In the past few years, TV watchers and those who write the news about their likes and dislikes have started paying attention to the special bowl commercials, writing about them not only after they’ve aired, but for days and days before the game.
The commercials have taken on a life of their own, becoming more and more expensive and, presumably, more newsworthy.
This year, based on the opinions of a group of friends of mine, I’ve concluded that the most recent game was not only a boring sports contest, but a complete washout commercial-wise.
In keeping with my own tradition, however, I’m replaying the entire event, watching to see if their opinions are correct.
If they are, I think the entire advertising business and the National Football League are going to have to rethink the vast expenses they’re incurring, apparently in vain.
However, in keeping with my own tenuous tradition, I’m still going to comment on some of the ads, mostly because of my favorite.
A guy stranded on a desert island is thrown into an ecstasy of joy with the receipt of a box of goodies that floats up on the shore of his island. They make him feel at home, says the commercial.
Where did they come from? From H-E-B, of course. How grand that a national Super Bowl commercial should come from our own local Texas businesses.
There were a bunch of Bud Light commercials, as usual, all emphasizing the fact that beer has no corn syrup. All in medieval costume. All pretty cute.
Another beer tradition is the appearance of the Clydesdale horses, this time advertising that their beer is made with wind power. I think everybody loves those horses.
Microsoft has one I love. It’s a bunch of handicapped children playing video games. It’s become a part of life these days to emphasize all the things people can do, even when they’re labelled as “handicapped.”
One particularly close to my heart is a message from the Washington Post, which says simply “Knowing Keeps Us Free.”
I’m sick unto death of people who keep saying that so much of the news is “fake” news. I don’t approve of news people who mix opinion in with their news, which is a journalism no-no, but where would we be if we couldn’t learn what’s going on?
The free press are the people who keep us informed. Tweets are the ones who keep us confused.