DUBLIN--(BUSINESS WIRE)--Nov 19, 2020--

The "Global Social Media Analytics (SMA) Market 2020-2024" report has been added to ResearchAndMarkets.com's offering.

The social media analytics market is poised to grow by $ 14.52 bn during 2020-2024 progressing at a CAGR of 32% during the forecast period.

The market is driven by the increasing use of social media for blogging, increasing brand recognition due to social media and social media analytics helps in improving brand loyalty.

The report on social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment.

The social media analytics market analysis includes end-user segment, network segment, application segment and geographical landscapes.

This study identifies the advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, increasing demand for online security and growing demand for ubiquitous content will lead to sizable demand in the market.

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Hootsuite Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Tableau Software LLC.

Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

Key Topics Covered:

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Market Characteristics
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Analysis
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Customer benchmarking - Market size and forecast 2019-2024
  • Product enhancement - Market size and forecast 2019-2024
  • Analyzing marketing techniques - Market size and forecast 2019-2024
  • Competitive advantage - Market size and forecast 2019-2024
  • Other applications - Market size and forecast 2019-2024
  • Market opportunity by Application

Market Segmentation by End-user

  • Market segments
  • Comparison by End-user
  • Retail - Market size and forecast 2019-2024
  • Government - Market size and forecast 2019-2024
  • Media and entertainment - Market size and forecast 2019-2024
  • Travel - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by End-user

Market Segmentation by Network

  • Market segments
  • Comparison by Network
  • Facebook - Market size and forecast 2019-2024
  • YouTube - Market size and forecast 2019-2024
  • Twitter - Market size and forecast 2019-2024
  • Pinterest - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Network

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors

Appendix

For more information about this report visit https://www.researchandmarkets.com/r/qkfu2k

View source version on businesswire.com:https://www.businesswire.com/news/home/20201119006091/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY SOCIAL MEDIA COMMUNICATIONS DATA MANAGEMENT

SOURCE: Research and Markets

Copyright Business Wire 2020.

PUB: 11/19/2020 12:34 PM/DISC: 11/19/2020 12:34 PM

http://www.businesswire.com/news/home/20201119006091/en

Copyright Business Wire 2020.

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Thank you for reading!

Please log in, or sign up for a new account and purchase a subscription to read or post comments.