DANA POINT, Calif.--(BUSINESS WIRE)--Oct 31, 2018--The Marketing Arm, an Omnicom Group Inc. (NYSE: OMC) agency, on Tuesday concluded The Influencer Continuum, an invitation-only summit designed to maximize the evolving relationship and means of impacting a brand’s audience through the utilization of influencers.
The Influencer Continuum united over 250 attendees, from micro to A-list influencers, marketing leaders from over 35 brands, and 15+ technology and media partners, platforms and publishers for three days of discovery and collaboration.
“We recognized a need to provide an environment, and the right conditions, for the trust and magic that can only happen when thought leaders and industry experts exchange ideas face-to-face,” said Ray Clark, founder and CEO of The Marketing Arm. “The fact that we accomplished in three days what normally takes brands over 6 months was beyond impressive.”
The program kicked off Sunday with fireside chats starring model and media entrepreneur Tyra Banks, and the groundbreaking writer/producer Kenya Barris of Black-ish and Girls Trip. On Monday panelists included among others: content creators Liza Koshy, Jay Shetty, Anna Akana, Tyler Oakley, and Matt Bellassai, Fox Sports’ Charissa Thompson, former NHL player Brooks Laich, and music producer Young Guru. Tuesday’s keynote speakers were author Jeremy Heimans, an expert on movements and activism, and Melissa Lavigne-Delville, an authority on Gen Z. All were sharing their intimate knowledge on how brands can best identify and activate their audiences. Musicians Bryce Vine and Rapsody got the crowd on their feet in the evenings.
“It’s been awesome learning, growing, sharing. It’s just an amazing environment to meet people and expand conversations,” dancer and TV personality Derek Hough said between meetings with brand executives.
As the leading buyer of celebrity talent acquisition globally, the longest running social media marketing agency, and a 25+ year legacy in entertainment, sports and consumer engagement, The Marketing Arm is uniquely qualified to drive action in the ever-growing field of influencer marketing.
“In influencer marketing, what matters is not who’s doing the talking, but who’s listening and when,” said Sara Hightower, VP of Strategy and Insights at The Marketing Arm. “It’s why we developed a proprietary solution for identifying the effectiveness of influencers and calculating the ROI of influencer marketing initiatives, setting a new industry standard for campaign valuation.”
The Influencer Continuum took place October 28-30 at the Monarch Beach Resort in Dana Point, CA.
About The Marketing Arm
The Marketing Arm is a leading consumer engagement agency with 12 integrated agency-of-record-status practices in entertainment, music, content, sports, celebrity talent, influencer, social, digital, experiential, multicultural, shopper, and promotion. As part of the DAS Group of Companies, The Marketing Arm’s staff executes global campaigns for over 100 leading brands. Over the past decade, the agency has won more than 300 industry awards for its work, including multiple Cannes Lions, Clios, Effies, Reggies, and ONE Show Pencils. For more information, please visit themarketingarm.com or follow us on Twitter at @themarketingarm.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) ( www.omnicomgroup.com ), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181031005763/en/
CONTACT: The Marketing Arm
Jean Scheidnes, 214-259-3177
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: COMMUNICATIONS MARKETING
SOURCE: The Marketing Arm
Copyright Business Wire 2018.
PUB: 10/31/2018 03:02 PM/DISC: 10/31/2018 03:01 PM