Some of you are probably wondering why The Daily News’ print edition nameplate — normally printed in black ink — is pink today. If so, then we’re already raising awareness about National Breast Cancer Awareness Month.
Breast cancer touches millions of lives each year. Statistically, one of every eight women’s lives will be directly affected by breast cancer over the course of her lifetime. So, along with our local health care partner, The University of Texas Medical Branch, we’re inviting everyone to “Think Pink” in October to help raise awareness, educate and inspire.
For the past several months, both The Daily News and the medical branch have been working together to create this very special community publication.
The culmination of that project is inside your newspaper today. Unique in local content and color, this tool is being distributed to more than 50,000 readers in Galveston County. Furthermore, thousands of additional readers will benefit from free copies available at special pink racks placed throughout the community during the month. This is the largest educational effort ever undertaken between The Daily News and the medical branch for National Breast Cancer Awareness
But there’s more. Throughout October, The Daily News will publish inspirational stories, as well as informative articles from the medical branch. And on each Sunday in October, The Daily News will feature a very special story of a survivor in our community. We hope you will find them as inspirational as we do.
The tremendous role the medical branch plays in our community made it a natural partner for us in this outreach effort. We can’t thank the professionals there enough for the expertise they contributed to this effort. We also thank the many community businesses that helped underwrite the project.
We are blessed to have everyone’s assistance.
This is a very important issue in our community. If these words and pictures on pink paper can make a small difference in someone’s life, then we’ve helped make Galveston County a better place to live.
Think Pink, Galveston County.
Leonard Woolsey is the publisher of The Galveston County Daily News.