Although it’s only a tiny piece of bright pink ribbon, an enterprising American woman, who headed a cosmetics empire, used her ingenuity to make that pink ribbon a world-recognized symbol of the battle against beast cancer, which although it affects mostly women — also affects men. Entrepreneur Evelyn Lauder’s campaign, was launched in 1992 using her Estée Lauder global brand resources.

Because that health campaign is part of America’s history and culture, publicity objects used to draw attention to breast cancer awareness were recently added as artifacts to the existing “Giving in America: Philanthropy’s Impact on American Life” third floor exhibit at the National Museum of American History (NMAH), part of the Smithsonian Museums complex in Washington.

Janice Law is a columnist for The Daily News. Have a travel question? Email

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