Sometimes, friends will point out to me an article they come across that mentions Galveston. In many, not all, cases, these articles result from a concerted effort on the part of the Galveston Island Convention & Visitors Bureau’s public relations efforts.

These efforts are multi-faceted and are part of a strategic plan that involves building relationships with regional media outlets and hosting events that bring Galveston partners to those media outlets for one-one-one conversations.

Mary Beth Bassett is the public relations coordinator for the Galveston Island Convention and Visitors Bureau and the Park Board of Trustees.

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