Dubbing Galveston the “Winter Wonder Island” of Texas, the Galveston Island Convention & Visitors Bureau created an annual marketing campaign in 2014 specifically to promote the island as a holiday destination, and to bring all of Galveston’s holiday offerings under one marketing umbrella. And the effort continues to gain traction with new and improved attractions and events.

The Polar Express train ride is coming to the Galveston Railroad Museum on Nov. 15 through Dec. 29. Set to the sounds of the motion picture soundtrack, guests on board the train will enjoy warm cocoa and cookies while listening and reading along with the magical story. Actors will recreate scenes from the film, and families are encouraged to wear pajamas to the event. Santa will board the Polar Express, greeting each child and presenting them with a special gift — their own silver bell.

Mary Beth Bassett is the public relations coordinator for the Galveston Island Convention and Visitors Bureau and the Park Board of Trustees.

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