Reporter Christopher Smith Gonzalez has agreed to undergo a makeover for the Glamour for Grammar fashion show on Aug. 14, 2013.

I’m having a surprisingly fun time with all this makeover stuff leading up to the Glamour for Grammar fashion show in August.

The fact that people care about what kind of clothes I’ll be strutting around in or whether my beard will survive the experience is baffling to me. But amidst all the guffawing and joking about hairstyles and coral versus pink shorts (more on that later), there is actually something serious worth noting about the fashion show.

All the money raised at the Glamour for Grammar show will go to The Daily News’ Newspapers in Education program. The paper’s NIE program is a part of a larger national program to promote literacy by providing newspapers and corresponding lessons to teachers and students.

This year, The Daily News provided 220 teachers with a classroom set of newspapers — up by 59 from the year before, according to Yvonne Mascorro, the newspaper’s program coordinator.

Mascorro has been the driving force behind both the fashion show and The Daily News Press Run, both of which raise money for the program and ultimately serve more teachers and students.

“My goal is to not have any teacher on a list waiting for sponsorship and to double the amount of classrooms we are servicing,” Mascorro said recently.

We are hoping to raise around $20,000 with this inaugural fashion show. To do so, we are receiving a ton of help from businesses and individuals all over the county. There are more than 30 businesses that have signed on to be a part of the show in one-way or another.

They deserve some recognition. 

We are getting some serious help from Platinum Sponsor DSW Homes, Silver Sponsors Sign Quick and College of the Mainland, and Bronze sponsor US Products.

The College of the Mainland cosmetology students are donating their time to the show, as are local artist Gabriel Prusmack and local band Andrade Project.

Other participating businesses include:

Treasure Trove, West Marine, Rise Surf, New York and Co, Queen's Attic, The Haunted Heel, The Style Company, Catherine's, Tina's, Milagro, Danny Nguyen Coture, Jammin Sportswear, Dazzle, Sydney's Boutique, Vasstra, La Vida, Haggar, The Front Parlor, Four Seasons Boutique, Papaya, H&M, Charlotte Russe, Banana Republic, DSW, Doc's Boutique, Melinda's Boutique, Gap Outlet, Banana Republic Outlet and Old Navy.

(You can help too. Visit our Glamour for Grammar page to buy a ticket.)

It’s heartening to see so many chipping in. I know a lot of it may be due to the excitement over the fashion show, but I hope that part of the reason people are helping is that they share our love for literacy and newspapers.

Newspapers, whether in hard copy or online, keep us informed and connected. That’s why it’s important to reach young students in the hope that they’ll learn that it's important to know what’s happening in city hall, at their school boards and around the neighborhoods where we live.

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Glamour for Grammar benefits the Newspapers in Education program, which promotes literacy and provides resources for local classrooms.
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