Your eyes are not deceiving you. There is a period at the end of our title across the top of the newspaper.
There is a point to the period.
We at The Daily News are proud to be a newspaper. We do not produce soap, breakfast cereal or widgets. We are a newspaper and all that goes with what that represents to our readers, community and society.
And for 175 years, we’ve carried this tradition both on our pages and inside our hearts.
Today’s world is fascinating. The rate of change can be nothing short of intimidating and unsettling for many. Technology is both our friend and disrupter — constantly reinventing itself and more aggressively inserting itself into our personal lives as never before.
To some, this is wonderful; to others, the rapid rate of changes creates an environment where it becomes increasingly difficult to recognize the trusted and familiar.
And, so as of today, you find us reawakening a masthead remarkably similar to that of our first newspaper of April 11, 1842.
The typeface is an old English style — a popular choice dating back to the 1700s in the United States. And for the better part of American history, a great number of newspapers employed this style above stories reporting both the large and small — from the signing of a peace treaty ending The Great War, to a kid playing on his local baseball team scoring a winning run with two outs in the bottom of the ninth inning.
Newspapers mark and record time with a predictable, consistent duty to the truth, factual evidence and what is important to our communities.
The typeface is so broadly ingrained with this mission that the mere visual representation awakens a familiar call earned and fought over generations.
Today, you will still occasionally see the period adorning the titles of a small number of great newspapers — The Wall Street Journal for one. This is our heritage — a heritage shared by us all.
And today marks the return of a period at the end of our title. This seemingly insignificant punctuation mark is a respectful nod and acknowledgment to those who’ve come before us, the people both in and behind the stories, events and history. That group of people includes all of us.
Being a newspaper means to embrace change, adapt and evolve to the ever-changing surroundings. And like any other business, we eagerly embrace that opportunity. But we also know we are an important part of something familiar and trusted in a world that at times can feel like a boat rocking in stormy seas.
We are a newspaper. And we are as dedicated to you and the future as we are to the time-honored principles of our past. We are here to earn your trust, respect and support each and every day.
And you can, as many say to emphasize an important point, “put a period at the end of that statement.”