NEW YORK (AP) — Get ready to ... chuckle gently.
This year's Super Bowl ads feature celebrities galore and light humor. Marketers are trying their hardest to connect with viewers and entertain without offending. So Bill Hader will stack Pringles to create new flavors. Lexus will feature Marvel's Black Panther. And Pepsi will show a lip sync rap battle between Morgan Freeman and Peter Dinklage.
Advertisers want to steer away from politics after a year of tumult. Many companies released ads online early in hopes of generating extra buzz since ads cost $5 million per 30 seconds. But there are still a few surprises left, with Fiat Chrysler, ETrade and Verizon yet to release their ads.