NEW YORK (AP) — Get ready to ... chuckle gently.

This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear of everything from politics to the #MeToo movement with lightly humorous ads that don't offend.

So there will be little gross-out humor and few unexpected belly laughs this year. The goal is to capture the attention of the 111 million-plus viewers expected to tune in when the Philadelphia Eagles take on the New England Patriots on NBC on Sunday.

Thirty-second slots are going for more than $5 million for airtime alone. Many companies have released ads online early in hopes of generating extra buzz. But there are still a few surprises left, with Chrysler, E-Trade and Verizon yet to release their ads.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Thank you for Reading!

Please log in, or sign up for a new account and purchase a subscription to read or post comments.