LEAGUE CITY — With Christmas only a couple of days away, League City’s first attempt to bring together a range of Christmas parades, events and parties under one umbrella is coming to a close.
Holiday Magic is a loose group of community organizations and businesses, but organizers said they have been able to raise the profile of a whole host of holiday events.
“We’ve all been very, very pleased with the way it has all been accepted, and I think next year will be bigger and better,” said South Shore Harbour Resort Manager Roy Green.
Green helped spearhead the effort to let locals know about the many holiday related events that go on in December and then to promote them to attract out-of-town visitors.
The group used a website to post events such as tree lighting ceremonies, Holiday in the Park parades, the League City boat parade, a polar bear plunge, home tours and nativity scenes.
Green said he has lived in League City for 16 years and even he was surprised by the variety of events in the city.
Events were spread out across the month of December. Work began in June, and Green said the organization brought together groups such as the Big League Dreams complex, Interfaith Caring Ministry, Lions Club, Butler Courtyard Longhorn Museum, League City Proud and the League City Historical Society, among others. The city also got involved.
The city budgeted up to $26,000 in hotel occupancy tax revenue — money the city is required to spend on projects and advertisements meant to increase hotel stays — to promote the Christmas events, said Tony Allender, the city’s director of planning and research.
Advertising was geared to pull in a regional audience, but it is too soon to tell what kind of effect it had this year, he said.
The plan is that as the events grow, people will want to come to League City to spend a night or a weekend going to the different parades or parties, he said.
“This year was primarily advertising (Holiday Magic) to let people know that when you put all of this together, there is just a heck of a lot that this community does during the holiday season,” Allender said.