CNBC’s prime time series “Billion Dollar Buyer” and island-born billionaire Tilman Fertitta are casting for area entrepreneurs to be featured on the TV show that has the potential to transform small businesses.

“Billion Dollar Buyer” and Fertitta are encouraging entrepreneurs and small businesses in the Greater Houston area to bring their products or services to the George R. Brown Convention Center from 10 a.m. to 6 p.m. March 9 in an open casting call.

Participating businesses and entrepreneurs will have a chance to be featured on “Billion Dollar Buyer.” Businesses that have what it takes could potentially strike a deal with one of America’s most successful businessmen.

Landry’s Inc., wholly owned by Tilman Fertitta, is a restaurant, hospitality, gaming and entertainment company based in Houston.

“Houston is my hometown and I want to help those in our community turn their small business into big business,” Fertitta said. “If you think you’ve got what it takes to earn my business, we want to hear from you and possibly feature your product on the show.”

Fertitta is scouting the region for the most innovative new products local entrepreneurs have to offer — everything from food and drink for his restaurants and casinos, to furniture and lighting for his hotels. Anyone interested in bidding for Fertitta’s business with a product or service that applies to the restaurant, retail, hospitality and gaming industry, will have the opportunity to present to “Billion Dollar Buyer” producers and top buyers from Landry’s. For more information or to apply online, visit billiondollarbuyercasting.com.

Since the show’s inception in March 2016, Fertitta has greatly changed the fortunes of Houston’s Bravado Spice, serving the company’s artisan hot sauces at all 28 Bubba Gump Shrimp Co. restaurants nationwide.

Another Texan company received the deal of a lifetime when Fertitta made a large investment in Austin’s Liber & Co., now serving its syrups in select cocktails at 63 Saltgrass Steak House restaurants and 39 Claim Jumper restaurants nationwide. And Texas beef supplier 44 Farms received the largest deal in the show’s history with a $2 million purchase in Season Two.

In each hourlong episode, Fertitta spends time with two small businesses, samples their goods, gets to know their owners, and assesses their compatibility with Landry’s. He points out flaws in their product and operations, shares his expertise and pushes for improvements. In the end, he decides whether to place a transformative purchase order with one of the companies, both, or neither.

Fertitta oversees more than 500 properties and more than 50 restaurant, hotel and entertainment brands, ranging from high-end properties like Mastro’s and Morton’s The Steakhouse, to such mainstream destinations as Rainforest Cafe, Bubba Gump Shrimp Co., Saltgrass Steak House and five Golden Nugget Casinos.

Fertitta, whose companies spend $2 billion a year on supplies, counts The San Luis Resort, Spa & Conference Center in Galveston and the Kemah Boardwalk in the north county, among his properties in Galveston County.

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